Starting a travel blog or destination brand? That’s exciting! Whether you’re jet-setting across continents or showcasing your dreamy hometown, one thing matters more than you think — your logo. It’s the first thing people see, and it’s your tiny ambassador wherever your name goes.
Table of Contents
TL;DR
Looking to create a killer logo for your travel blog or destination brand? Start with ideas that reflect the spirit of adventure, exploration, and authenticity. We’ve listed 9 fun and versatile logo concepts that will help you stand out. Keep it simple, make it meaningful, and let your personality shine through.
1. Wanderlust Typography
Sometimes, all you need is a wordmark. A unique take on stylized type can speak volumes. Use fonts that echo travel vibes — like handwritten scripts for a personal feel or bold sans-serifs for impact.
- Great for minimalists
- Flexible across social media and websites
- Easy to print on merch like t-shirts or luggage tags
2. Adventure Badge
This concept mimics the look of scout or camping badges. Perfect for travel blogs that focus on backpacking, hiking, or road tripping.
Think circular logos with mountain silhouettes, rivers, or compasses. It instantly says “I’m in for the journey.”
- Works great as an Instagram profile icon
- Vintage and timeless appeal
- Can include year established, slogan, or location
3. Compass & Globe Combo
The compass and globe are classic symbols in travel. But don’t just slap a stock image on there. Customize it! Make it abstract, artistic, or even cartoonish to suit your brand tone.
This kind of logo gives off global explorer energy and appeals to international audiences.
4. Minimal Monoline Icons
Monoline logos are made with single lines — clean, modern, and simple. Ideal for blogs focused on city guides, luxury travel, or digital nomad content.
Try icons like:
- A palm tree and sun
- A plane taking off
- A suitcase with a heart
These icons are super versatile. They look fresh on blogs, YouTube watermarks, email headers — you name it.
5. Local Landmark Love
If your brand is tied to a specific place — a town, country, or region — featuring a local landmark is a no-brainer!
Example: A travel blog about Paris might feature a stylized Eiffel Tower in the logo. A Hawaii-based tour brand? Maybe a volcano silhouette or surfboard.
- Makes your location immediately recognizable
- Builds trust with local and international visitors
6. Playful Palm & Sunset
Going for that dreamy tropical vibe? A logo with a palm tree, ocean waves, or a sunset can say it all. This works well for brands focused on:
- Beach destinations
- Island hopping
- Sustainable getaways
Go with warm colors like peach, coral, and turquoise. Pair it with bubbly fonts for a carefree look.
7. Passport Stamp Style
Your brand could be the next stamp on someone’s passport. So why not use that idea in your logo?
Design a logo that looks like a well-traveled passport — faded texture, round silhouettes, and maybe even “stamped” text.
It creates a sense of journey, adventure, and authenticity.
8. Aerial View Icons
Switch perspectives! Bird’s-eye views can create unique and modern logos. Picture a tiny plane above Earth, a drone’s take on a beach, or a flat landscape from above.
This works great for digital travel creators like vloggers or drone photographers.
- Feels modern and trendy
- Works well with animation in intro videos
9. Local Flora & Fauna
Infuse nature into your logo by featuring local plants or animals. A flamingo for Miami, a cherry blossom for Kyoto, or a moose for northern Canada — it all adds flavor.
This concept works beautifully for destination brands big on eco-tourism, nature resorts, or wildlife tours.
Tips for Choosing the Right Concept
Still unsure which to pick? Try asking yourself:
- What makes my travel blog or brand special?
- Am I targeting a specific audience — like families, solo travelers, or luxury adventurers?
- Do I have a favorite symbol that reflects my brand?
Start sketching a few ideas based on your answers. Or better yet, share these ideas with a designer!
Don’t Forget Colors & Fonts
Once you’ve picked a concept, choose colors that match your vibe. Use soft pastels for calm, dreamy travel. Bold primary colors for energetic adventures. And earthy tones for nature-loving brands.
The same goes for fonts. Choose typefaces that feel aligned with your brand. You don’t want a gothic font for a surf blog — that’s just confusing.
Wrap-Up
Your logo is your handshake, your window display, your story all in one. These 9 logo concepts can turn your passion for travel into a recognizable symbol.
So go ahead — mix ideas, swap styles, grab inspiration. The world is your brand. Just be sure your logo makes people want to pack a bag and follow your journey!