Managing multiple client brands on social media? Welcome to the wild world of multi-brand calendars, content approvals, and endless reports. If you’re part of a social media agency juggling several accounts, you know how chaotic things can get without the right tools. Let’s fix that.
Table of Contents
TL;DR:
Managing many brands at once? You’ll need solid tools to schedule posts, collaborate with teams, and generate reports fast. Platforms like Buffer, Sprout Social, and Hootsuite shine bright in handling multi-brand chaos. We’ve rounded up the top 9 tools, along with some fun workflow ideas to make your day smoother.
1. Buffer – Simple, Clean and Team-Friendly
If you like clean interfaces and zero clutter, Buffer is your friend. It’s perfect for agencies managing many small-to-medium clients.
- Easy scheduling for multiple social platforms.
- Collaborate with team members via approval workflows.
- Customize posts per platform, all in one go.
- Nice, clear reporting dashboards.
Buffer keeps it minimal. It doesn’t come with flashy AI features, but if you want no-fuss scheduling and simple reports, this is gold. Bonus: The Chrome extension is a lifesaver for quick content sharing.
2. Sprout Social – The All-In-One Power Tool
Sprout Social is like the Swiss Army knife of social media management. Full of everything you’d ever want.
- Powerful reporting tools and presentation-ready graphics.
- Tag content for specific campaigns or clients.
- Get smart suggestions for best posting times.
- Deep CRM, support inboxes, and collaboration options.
If you’re into data, client presentations, and winning reports—Sprout makes you look like a genius. Your clients will love those colorful charts.
3. Hootsuite – The Classic With a Modern Twist
Hootsuite might be one of the oldest players, but it keeps evolving. It’s ideal for agencies who want everything under one login.
- Supports a ton of platforms from Instagram to YouTube.
- Create and export branded client reports easily.
- Use Hootsuite’s Stream View to monitor mentions across accounts.
- Content library to reuse evergreen posts.
If you’re looking for that “one ring to rule them all” approach—Hootsuite has your back. But heads up: it’s a bit of a learning curve at first.
4. Loomly – Calendars That Feel Like Magic
Loomly is all about visuals. If your brain lives in a calendar view, you’ll fall in love fast.
- Visual calendar makes multi-brand management easy.
- Post ideas and tips to avoid content blocks.
- Easy client approvals without confusion.
- Detailed analytics and post engagement tracking.
Loomly is great for agencies that want to get every client on the same page—literally and visually. It’s like Trello meets Instagram.
5. Sendible – Built Just for Agencies
One word: Automation. Sendible is built to help agencies scale without losing their minds.
- Dedicate profiles for each client (no messy feed mixing).
- White-label dashboard features for branding.
- Bulk scheduling and content queues.
- Reports that come to your inbox like clockwork.
It even has client access portals—no more “please approve this post” emails at night. Just invite the client, and you’re good.
6. Agorapulse – Strong on Discussions and Responses
More than just publishing—Agorapulse loves community engagement. Ideal for clients that get lots of comments and messages.
- Inbox Zero for social media (respond to all in one spot).
- Tag and classify conversations by topic or client.
- Visual publishing calendar for better team planning.
- Granular, detailed ROI-focused reporting.
Agorapulse is like a social command center. If handling DMs and comments is your daily grind, this tool is a gamechanger.
7. Planable – The Visual Approval Queen
Planable is sleek and all about feedback. Agencies who loop in clients for approvals will adore this tool.
- Drag-and-drop calendar layouts.
- Clients can leave feedback directly on each post.
- Real post previews for every platform.
- Schedule, approve, and publish—boom.
No more chasing clients over email. With Planable, they can see exactly what will go live, and say “yes” or tweak it fast.
8. CoSchedule – Organize Like a Boss
CoSchedule isn’t just for social media—it’s an entire marketing tool. Great for agencies with blog + social workflows.
- Unified calendar for blogs, emails, and social media.
- Assign tasks to team members (with deadlines!).
- ReQueue for evergreen content rotation.
- Nice analytics and campaign planning tools.
If you’re looking to align all departments—CoSchedule is your captain. Everything lives in one, tidy hub.
9. SocialBee – Categories and Automation Galore
SocialBee brings structure to chaotic posting. It’s perfect when you want to organize content by types—quotes, blog links, tips, etc.
- Use categories to tag and rotate content smarter.
- Bulk import and export tools.
- Integrates with Canva and Zapier for smooth workflow.
- Client workspaces and separate dashboards.
SocialBee is a little bee that works hard while you sleep. Let it automate your evergreen posts while you work on creative strategy.
Workflow Tips for Agencies
Now that you’ve got tools, let’s talk about smarter ways to use them. These workflow hacks can save your team hours of frustration:
- Keep a master content calendar for all clients. Tools like Loomly & CoSchedule help a lot here.
- Create approval stages in tools like Planable or Sprout. Less ping-ponging with clients.
- Batch-schedule content weekly or monthly. You’ll reduce context switching and stay focused.
- Set up automated reports in Sprout Social or Sendible to impress your clients with zero effort.
Also, make room for creativity. Automation and structure help, but the magic happens when your team has time to think.
The Final Word
Every social media agency works differently. But if you’re trying to handle multiple brands, clients, and deadlines—it’s tools like Buffer, Sprout, and Hootsuite that will keep you sane.
Some are all-in-one. Some are super good at specific things. Pick the one that meets your workflow best. You don’t need 10 tools—you just need the right fit.
Now go forth, schedule like a rockstar, and wow your clients with colorful, data-packed reports! 🎉