The growing presence of artificial intelligence (AI) has been one of the most trending online topics in recent times. This technology has already begun to transform the ways in which we access the Internet and interestingly enough, AI is also associated with real-world applications such as smart home security systems.
It is therefore only natural to conclude that artificial intelligence is set to transform the ways in which online businesses operate. What impacts should we expect to witness and how can these be leveraged by modern-day entrepreneurs?
Taking the Guesswork Out of Branding
One extremely useful application is associated with seemingly basic tasks such as selecting the most appropriate address for a new business-oriented website. Checking for catchy domain names with AI will allow users to determine which titles are already taken as well as the proper suffix to employ. This can save a significant amount of time while helping to ensure that the domain name in question reflects the core traits of the business.
Content Creation
Although a fair amount of conjecture is associated with written content generated by artificial intelligence, the presence of this technology cannot be denied. Perhaps the most well-known example of this trend can be seen in platforms such as ChatGPT. Businesses can use these tools to quickly curate material such as product descriptions or mass emails. The advantage here is that AI-powered content generation will require a fraction of the time that would otherwise be required when manually creating material. However, this is still an evolving technology and the quality of the results may vary.
Brick-and-Mortar Applications
AI can also have an impact upon the real-world operations of a business. For example, some owners will use these software packages to automate manual tasks (such as data entry) and to track in-house inventory. Owners have likewise begun to use artificial intelligence to streamline working hours and to reduce labour costs. These are both useful options for those involved in human resources and indeed, anyone who is in a managerial position.
Collating and Interpreting Big Data
Although this next possibility was generally associated with larger businesses in the past, it has already begun to trickle down to smaller organisations. Companies can often find it difficult to track important customer-related information such as the most popular products, where consumers happen to be located and longitudinal market trends. AI-powered tools will gather this information and transform it into a format that can be easily interpreted.
Automated Customer Support Solutions
We are referring to the general chatbot in this sense. Chatbots can be used to free up valuable time that might otherwise be devoted to standard customer service enquiries. As these programs are active on a 24/7 basis, they are extremely useful points of contact in the event that a client encounters an issue. Such bots can also interpret the associated questions in order to redirect the customer to the appropriate human representative.
As we are only scratching the surface of artificial intelligence, it will be very interesting to witness what the not-so-distant future has to offer.