Every company, regardless of industry, should make social media marketing a priority and constantly keep up with the current trends. And since your clients are active on social media channels, you should be as well.
For a great social media campaign, you need to know how to communicate with leads on Facebook, how to get more followers on Instagram, how to record a cool TikTok video, and master your social media presence in general. But what should you do to improve your social media conversion rates?
1. Hire a CRO Agency
Companies generally find that in-house CRO employees don’t deliver the expected ROI. This is because optimization isn’t the number one priority on the list of daily tasks. Therefore, hiring a CRO agency is typically the best thing you can do.
Getting a CRO agency on board to enhance your conversion rates has a lot of advantages:
- It saves time. Experts deal with conversions so you can focus on other tasks.
- It saves money. Hiring an agency is often more affordable than having an in-house team.
- Better ROI. Improving conversion rates is what experts at these agencies do for a living, so it’s only logical that they can achieve better results.
When you hire a trustworthy conversion optimization company, their experts will know what to do every step of the way. In turn, this will bring positive results to your business.
2. Improve Your Landing Pages
The capacity of a brand to win over customers via social media boils down to providing a smooth experience. Consider how people use Instagram to get from point A to point B by swiping and tapping. The same criteria should apply to your social landing pages – they should be simple to navigate with minor interruptions.
For starters, customers should be able to see your social landing pages. And the landing page needs to be optimized for social media conversion rates. It should be swipeable and scrollable, with big, colorful buttons, so mobile shoppers can’t ignore them.
Whether you’re promoting on Instagram, Facebook, or anywhere in between, having a mobile-friendly landing page is a game-changer.
You mustn’t only appeal to mobile consumers, but you also have to better understand the behavior of your social shoppers. So, test out your current landing pages and see if you can improve them.
3. Expand Your Social Media Channels
The most used social media networks include the ever-popular Facebook, Instagram, YouTube, and Twitter, but there are also WhatsApp, Snapchat, WeChat, and Facebook Messenger. If you’re not present on most of these, you are probably missing out on a chance to rake in more customers.
For a number of reasons, people use various social networking platforms. You may have better results on one than on another, depending on your target demographic. Diversifying your social media outreach over many channels can boost the likelihood of your followers becoming clients.
Remember, some people may be following your page on Facebook, but they may mainly use the network to share photos with their friends. Some may follow you on Twitter, but they maybe use this platform to get news updates. That’s why it’s important to diversify.
4. Social Proof Is Your Weapon
People are affected by the actions of others, a psychological and social phenomenon known as social proof. The main idea is that if a large number of individuals behave in the same way, then that behavior must be correct. This psychological game has been employed in business to raise brand awareness and generate sales.
For example, an empty restaurant may serve better food, but the presence of more people in a nearby restaurant creates the impression that it is better. Even if it really isn’t.
Increasing social proof on your social media page requires giving the impression that more people are engaging with your content. This social proof can elicit strong emotional responses, which can boost your conversion rate.
Feelings of trust and confidence are the most important of these emotional triggers. The truth is that a consumer’s decision to purchase or engage with your products and features is influenced by a number of different factors. Trust and confidence are the most important decision elements.
Encourage your users to refer others on your page, obtain certification such as a stamp of approval in your field, and significantly raise the number of followers or likes on your pages and content to enhance social proof.
5. Be Smart With Social Media CTAs
Your target clients can take action without being redirected when you use a call to action button such as the purchase button on your social network. The advantages are obvious. If the CTA is easier and more comfortable to click, people are more likely to act.
To optimize your results, the easiest method is to employ the best line of text. Make the CTA buttons dynamic and appealing, and your conversion rate will almost certainly rise.
Social media networks have grown so much that it’s impossible to ignore their importance for your business. That is why you need to implement the tips you have just seen.
But also try to be creative while doing so to increase further your chances of boosting the conversion rate.