A webinar can be thought of like the online counterpart of a conference, while it is true that it is not as formal as a face-to-face meeting. In general, b2b webinars feature specialists in the related subject matter delivering presentations via the Internet to an online audience that has chosen to participate in the presentation by registering for the event.
A purely educational purpose for these conferences can be achieved by providing content for an online course or series of presentations, with the goal of strengthening and enhancing the company’s brand image. Alternatively, they might be carried out for business purposes, such as to market a product or service offered by your firm, and it’s a good demand generation strategy b2b.
How To Create Your Lead Generation Webinar
1. Define the Fundamentals
To be successful with a webinar, you must first determine what you want to accomplish with it. For example, in addition to capturing more leads for your database, you may want to promote a new product or service, establish yourself as a reference in a specific industry, dispel misconceptions about a topic related to your brand, and so on.
2. Create Landing Pages and Lead Forms To Capture Leads
As soon as you have finalized the primary features of your webinar, you will need to start thinking about how you can attract participants. Although the goal is to capture as many potential leads as possible, it is important to keep in mind the technological and management constraints.
As with any lead generation approach, we will need to construct a landing page. We will describe the most crucial details about the webinar and urge visitors to participate by filling out a registration form.
Because we are providing high-quality content, we are able to build a more comprehensive form than is customary. As a bonus, this will ensure that we are attracting high-quality leads.
3. Promote the Webinar Through Email Marketing
People who expressed an interest in participating in the webinar provided you with their email addresses as part of the lead capture form. Therefore, it is necessary to generate a series of emails that are sent out in an automated manner to all registered users, informing them of the date and time of the event, how they may connect to it, and what options they have for interacting during the event.
At the bare least, they should receive a welcome email upon registration, a reminder soon before the live broadcast begins, and a final email with a link to the recording following the event’s conclusion.
As an additional bonus to your email marketing database users, it may be worthwhile to send them an announcement about the webinar through the use of an email campaign. Because they have already expressed an interest in your company, there is a significant probability that they will want to sign up for your mailing list.
4. Before and Throughout the Webinar, Keep Your Audience Interested
Prior to the start of the webinar, email reminders should be sent to those who have registered. During the webinar, give listeners incentives to take advantage of the limited-time offer in order to motivate them to act quickly for fear of missing out.
Consider not everybody who registers for the conference will be able to attend it. After a webinar, the best way to create new leads is to let your audience watch it at their own convenience. Create a page where viewers may sign up and keep tabs on it.
5. Promote the Webinar Through Other Channels
We urge that you promote the webinar through other digital marketing channels such as social media in order to keep driving possibly interested people to your email and encouraging them to register.
You should also invest in paid advertising to broaden your audience’s exposure. Google Adwords allows advertisers to reach people who are actively seeking answers to their problems.
Distribute content from your webinar on LinkedIn by using group discussions, status updates, sponsored status updates, LinkedIn ads, and lead forms. Make use of Facebook advertisements to target visitors to your website and to build a tailored, look-alike audience to reach a larger audience.
The Bottom Line
Webinar marketing is the practice of connecting with potential consumers and promoting your company’s products and services through the use of b2b webinars.
A webinar is a fantastic tool and a sound lead generation method that will assist you in generating high-quality leads for your business and also earn money. This is because individuals are willing to spend the time to enter their information in exchange for access to your webinar and to provide you with the information you need.
The webinar technique can provide a conversion rate as high as 19% when used correctly. This marketing strategy is working. Without a properly defined process, it is challenging to generate leads. It would help if you made sure that potential customers are at the top of your sales funnel. You’ll also need to raise awareness so that the right individuals know what you’re doing.