Influencers earn money in many ways, from sponsorships to selling merch. The amount they make depends on many factors, such as content strategy and social media platforms.
Many influencers earn money from brand deals and rely on sponsored content. Brand deal rates vary on the influencer’s platform, engagement rate, and many other factors.
Many sponsorship opportunities come from brands contacting the influencers or their management company.
If you want to find out how much influencers get paid on Instagram, TikTok, and YouTube, keep reading.
1. Instagram
Instagram is still one of the most popular platforms for marketing.
Instagram influencers can earn up to million dollars per post.
They can earn commissions on affiliate links and profit from selling merch and monetizing their posts. They can partner up with brands and market their products. Brands will even send them products for free. An average influencer can earn around 3,000 dollars per month. The amount of income depends on a few factors, including the number of followers and engagement.
Some influencers make money without paid-for sponsored posts.
Their posts must follow community guidelines and the marketing partnership rules to be eligible. Some influencers work for products, some for affiliate commissions, and some create their own products.
2. TikTok
Many brands increased their spending on TikTok now that the short video format has taken over all social media.
TikTok brand deals can provide lucrative revenue for many TikTok creators. TikTokers who create content including music and dancing usually get the most engagement. To be included in the TikTok Creator Fund and monetize content, TikTokers need at least 100,000 views in the past 30 days and at least 100,000 followers.
The ones with over 1 million followers make the most money.
The amount they make can vary due to many factors such as views, localities, and more.
They can earn between 100,000 and 250,000 dollars for branded videos, and TikTok stars can earn 500,000 dollars per post.
3. YouTube
YouTube creators promote brands in different ways. They can create entire videos or 30-second mentions. The ad length can play a role in the amount they charge.
The average YouTube channel can get around 18 dollars per 1,000 ad views, which equals 3 to 5 dollars per view.
The average salary for YouTubers with at least 1 million subscribers is around 60,000 dollars yearly.
Partner Program creators can monetize videos with Google-placed ads. YouTubers must have at least 4,000 watch hours and 1,000 subscribers to apply for the Partner Program. Google pays creators 55% of revenue from ads that run on them.
Final Words
Social media influencers can make big bucks on Instagram, TikTok, and YouTube. The amount of income depends on many factors, such as followers, views, and engagement.